Lenovo Takes Center Stage at CES Amid Decline of Chinese Tech Giants
In a year marked by the decline of Chinese tech giants from CES, Lenovo stood out as a notable exception. The company's annual product launch event, Tech World, held center stage at Las Vegas's Sphere, drawing attention with its elaborate 16K video display and immersive visuals.
Behind the scenes, hundreds of Lenovo workstations and servers powered the high-resolution visuals, showcasing the company's partnership with Sphere Studios to produce content for the venue. Unlike many Chinese peers, Lenovo has maintained a strong presence in the US market, co-marketing with other major tech brands and partnering with influential sports brands like FIFA.
During yesterday's event, Lenovo chairman and CEO Yuanqing Yang was joined by Nvidia's Jensen Huang, AMD CEO Lisa Su, and Intel CEO Lip-Bu Tan. The presentation centered on Lenovo's Hybrid A.I. platform, led by Qira, a cross-device personal AI "super agent." The company also unveiled new A.I. PCs, smartphones, and concept devices, including rollable and wearable products.
Lenovo's brand push in the US market has been significant in recent years, evolving Tech World into one of the industry's most closely watched conferences. The company has used the event to introduce new devices while framing its view of where the industry is headed. Lenovo also leverages high-profile sports brands to strengthen its foothold in the US market.
However, Lenovo trails HP and Dell in the US PC market, with American consumers accounting for less than 20% of the company's total revenue. The decline of Chinese tech giants from CES has been a notable trend since Covid-19, with fewer than 500 Chinese firms attending the show last year. Despite this, Lenovo remains committed to its presence in the US market, positioning itself as a solid number three player in North America.
Lenovo's approach to building its brand and expanding its market share is likely to be watched closely by industry analysts and observers. The company's focus on Hybrid A.I., co-marketing with other major tech brands, and partnership with influential sports brands suggests that it will continue to be a force to be reckoned with in the US technology landscape.
In a year marked by the decline of Chinese tech giants from CES, Lenovo stood out as a notable exception. The company's annual product launch event, Tech World, held center stage at Las Vegas's Sphere, drawing attention with its elaborate 16K video display and immersive visuals.
Behind the scenes, hundreds of Lenovo workstations and servers powered the high-resolution visuals, showcasing the company's partnership with Sphere Studios to produce content for the venue. Unlike many Chinese peers, Lenovo has maintained a strong presence in the US market, co-marketing with other major tech brands and partnering with influential sports brands like FIFA.
During yesterday's event, Lenovo chairman and CEO Yuanqing Yang was joined by Nvidia's Jensen Huang, AMD CEO Lisa Su, and Intel CEO Lip-Bu Tan. The presentation centered on Lenovo's Hybrid A.I. platform, led by Qira, a cross-device personal AI "super agent." The company also unveiled new A.I. PCs, smartphones, and concept devices, including rollable and wearable products.
Lenovo's brand push in the US market has been significant in recent years, evolving Tech World into one of the industry's most closely watched conferences. The company has used the event to introduce new devices while framing its view of where the industry is headed. Lenovo also leverages high-profile sports brands to strengthen its foothold in the US market.
However, Lenovo trails HP and Dell in the US PC market, with American consumers accounting for less than 20% of the company's total revenue. The decline of Chinese tech giants from CES has been a notable trend since Covid-19, with fewer than 500 Chinese firms attending the show last year. Despite this, Lenovo remains committed to its presence in the US market, positioning itself as a solid number three player in North America.
Lenovo's approach to building its brand and expanding its market share is likely to be watched closely by industry analysts and observers. The company's focus on Hybrid A.I., co-marketing with other major tech brands, and partnership with influential sports brands suggests that it will continue to be a force to be reckoned with in the US technology landscape.