Ford is gearing up to revolutionize the in-car experience with its AI-powered assistants, marking a significant shift towards more personalized and advanced features. According to Doug Field, Ford's chief EV, design, and digital officer, the company aims to create a seamless layer of intelligence that bridges the gap between your phone and vehicle.
The AI assistant will initially be integrated into the Ford and Lincoln smartphone apps, with plans to roll out as a native experience in new or refreshed models starting early this year. Users can expect to benefit from features such as hands-free driver assistance and more intelligent loading capabilities - for example, taking a photo of an item you want to load onto your truck and having it confirm whether it will fit.
Furthermore, Ford is also exploring the concept of "software-defined vehicles," where multiple electronic control units are replaced by powerful multitasking computers. This trend has been gaining traction in the automotive industry, with Ford showcasing its own "High Performance Compute Center" at CES this year. The new computer design promises to be more efficient, cheaper, and performant than previous solutions.
The implications of this technology are significant, as it paves the way for more ambitious partially automated driver assists. Field revealed that next year will see the debut of a new generation of BlueCruise assist with enhanced capabilities at a lower cost. Even further down the line, Ford plans to introduce "level 3" assist in 2028, allowing drivers to relinquish situational awareness under certain circumstances.
As AI becomes increasingly integral to the automotive experience, it's clear that Ford is taking a bold step forward in redefining the relationship between humans and technology behind the wheel.
The AI assistant will initially be integrated into the Ford and Lincoln smartphone apps, with plans to roll out as a native experience in new or refreshed models starting early this year. Users can expect to benefit from features such as hands-free driver assistance and more intelligent loading capabilities - for example, taking a photo of an item you want to load onto your truck and having it confirm whether it will fit.
Furthermore, Ford is also exploring the concept of "software-defined vehicles," where multiple electronic control units are replaced by powerful multitasking computers. This trend has been gaining traction in the automotive industry, with Ford showcasing its own "High Performance Compute Center" at CES this year. The new computer design promises to be more efficient, cheaper, and performant than previous solutions.
The implications of this technology are significant, as it paves the way for more ambitious partially automated driver assists. Field revealed that next year will see the debut of a new generation of BlueCruise assist with enhanced capabilities at a lower cost. Even further down the line, Ford plans to introduce "level 3" assist in 2028, allowing drivers to relinquish situational awareness under certain circumstances.
As AI becomes increasingly integral to the automotive experience, it's clear that Ford is taking a bold step forward in redefining the relationship between humans and technology behind the wheel.
you know what's crazy? I was just thinking about how much my grandma loves her cat, Luna 
she's always taking pics of her with her old smartphone and putting them on her Facebook... anyway, back to Ford's AI plans... it's wild to think about how they're making cars more like our personal assistants at home 
but have you ever noticed how some smart speakers just can't seem to understand what we say? 
still, I guess that's a small price to pay for the convenience of being able to control my car with just my voice 
or like a super smart coffee maker that knows exactly how much coffee to add when you're feeling sluggish. It's wild thinking about the possibilities! 
But for real tho, this is such an exciting development especially with the whole software-defined vehicle thing. Like, if cars are basically just giant computers on wheels, that means we can expect even more innovation and advancements in safety features and whatnot. And I'm all for it! 
I mean who doesn't want to be able to load their truck without having to get out? 
level 3 assist in 2028? that's just a few years away from becoming a reality! 
! And the hands-free driver assist feature sounds insane - no more fiddling with maps or phone apps while driving. That's some next-level tech right there 
! It makes total sense, though, especially with all the safety features they're planning to roll out.
... can't wait to see how it'll change the game. And BlueCruise assist is already looking like a game-changer 
. Ford's really pushing the boundaries of what we expect from our cars, and I'm here for it 
I'm so stoked about this! Can you even imagine having a personal AI assistant that talks to your phone and makes everything easier in the car? 
I'm so hyped for this new tech Ford is working on!!! 
. And those hands-free features? Game changer 
. I love how Ford is making this AI assistant more accessible through their smartphone apps first and then native experience in new cars - it's gonna be a game changer for busy parents on-the-go! 
My kid would freak out when he can order pizza from the car with just his voice 
. And the idea of software-defined vehicles is so cool... like having a super smart computer controlling all the systems in your car - it's gonna be a safety nightmare or a dream come true, who knows 
? But seriously, as long as it makes driving safer and more convenient for everyone, I'm down for it! 
And what's up with these "software-defined vehicles"? Just sounds like a fancy way of saying it's gonna be more expensive and prone to errors 
.
. Can you imagine loading groceries onto your truck with just your voice? 
. Can't wait to get my hands on that new Ford model with AI-powered goodies. Game-changer, imo 
. I'm also stoked about the BlueCruise assist... like, can you imagine just cruising down the road without having to touch anything? It's wild how fast AI is advancing in cars now 
. But what really gets me is the whole "software-defined vehicles" thing... I mean, who needs multiple electronic control units when you can have one powerful multitasking computer? 
anyway, i guess its nice that they're tryna make loadin up stuff easier but hands free driver assist just sounds like a recipe for disaster... can you imagine what would happen if the ai thinks you're still drivin but you're actually parked on the side of the road or somethin? 
ford just caught up to the game. and blue cruise assist? that thing is still a far cry from true autonomy. its more like a fancy feature that will only make drivers complacent. and what about the cybersecurity risks? all this connected tech can be a major vulnerability waiting to happen