How Cato's Fashion Faux Pas Led to 120 Store Closures The latest casualty in the retail world is Cato Corporation, an 80 year old discount fashion chain struggling to keep pace with trendy rivals.
In a significant shift in consumer behavior, Cato plans to close around 15% of its stores – a total of 120 locations.
Pricing alone cannot explain why customers are flocking to Marshalls and TJ Maxx while abandoning Cato's brand.