Metal vs Music: The Battle for Brand Identity in the Streaming Age The world of entertainment has long been defined by branding and branding battles.
A recent lawsuit filed by Christian metal band Demon Hunter against Netflix over the name "KPop Demon Hunters" serves as a reminder that even in an era of digital disruption, intellectual property rights remain sacrosanct.
Demon Hunter's lawsuit accuses Netflix of trademark infringement and unfair competition, citing examples such as an email from a fan who spent $500 on tickets for what they thought was a KPop Demon Hunters concert.