Fender's War With the Industry It Created Fender's rise to prominence in the music industry was a phenomenon that defied explanation.
Yet, upon closer examination, it becomes clear that the company's success was not just a result of innovative designs or clever marketing strategies, but also a product of the historical context in which it emerged.
Understanding the Context of Fender's Rise to Prominence The post war period saw unprecedented technological advancements, including the development of plastics and new manufacturing techniques.