Amazon's Hidden Hand: Unfair Advantage in Online Advertising The latest lawsuit against Amazon is a stark reminder of the company's influence in the online marketplace.
The Federal Trade Commission (FTC) and 22 states have joined forces to take down Amazon over allegations that it secretly inflated prices in its online search advertising auctions, potentially costing customers tens of billions of dollars.
At first glance, this is a story about digital advertising, but scratch beneath the surface and you'll find a tale of how Amazon's market dominance affects small businesses, consumers, and the broader economy.