Prime Day Preview: When Early Bird Deals Become a Permanent Fixture Amazon's Prime Day sales have evolved from a single day event into a multi week extravaganza of deals and discounts.
Retailers like Ninja and Shark now offer significant price cuts on popular products before the official Prime Day, with savings up to 40% off select appliances.
At first glance, these early bird deals seem like a welcome development for consumers looking to snag a bargain. The Ninja Professional Blender, for example, is a high end product deserving of a discount.