Twitter's Trademark Troubles: Who Really Owns the Name? A recent court ruling in Delaware has brought renewed attention to the tangled web of trademarks and branding in social media.
At its core, this is a story about the value of names – those that have become synonymous with an era and a way of connecting with others online.
The case involves Operation Bluebird, a startup trying to launch a rival social network. Instead of innovation and disruption, the tale reads like a case study in opportunism.