The McDonald's India Debacle: A Cautionary Tale for Corporate Social Media The recent Twitter debacle involving McDonald's India has left many wondering about the state of corporate social media in today's market.
On the surface, it appears to be a trivial matter – a rogue account making outlandish claims – but scratch beneath the surface and you'll find a worrying trend that echoes past incidents.
Amit Joshi allegedly claimed he was owed ₹60,000 by McDonald's India for unpaid intern work.