The Athlete Investor: A New Era of Long Term Wealth Creation Lionel Messi and Cristiano Ronaldo are at the forefront of a trend in which professional athletes invest in technology companies to create long term wealth beyond their playing careers.
Their investments in AI, health tech, and startups through firms like Play Time HoldCo and Herbalife's Pro2col Software have generated significant interest in the soccer world.
This shift away from one off endorsement deals towards equity stakes reflects a broader cultural change in professional sports.