The Event Strategy: A New Frontier for Live Sports on Netflix Bela Bajaria, Netflix's Chief Content Officer, has outlined the company's approach to live sports, focusing on events that capture cultural interest.
This strategy is crucial in a crowded market where traditional broadcasters are adapting to changing viewer habits. The distinction between events and regular programming is not always clear cut.
According to Bajaria, an event should be "buzzy, cultural, and zeitgeist driven. " However, her examples suggest Netflix seeks content with inherent excitement, such as high profile matches or concerts.