The Unlikely Rise of Independent Production in Burbank In a sector marked by uncertainty and rising vacancy rates, Los Angeles County is pinning its hopes on an unlikely savior: independent production banners like SuperCinema.
This development may seem counterintuitive, but it's not entirely unforeseen. The early 2010s saw traditional ad agencies retreating from the scene, paving the way for boutique content studios to fill the void.
Concrete, founded by Michael Burke and Justin Younesi (now joined by Michael Younesi and Rachel Williams), was at the forefront of this trend.