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NYC Council Probes Prediction Market Platforms' Marketing Tactics

Prediction Market Platforms Under Scrutiny in New York City The New York City Council's investigation into marketing practices by prediction market platforms has sent shockwaves through the industry.

The probe centers on four major players: Polymarket, Kalshi, Coinbase, and Gemini Titan. These companies have been accused of using misleading or deceptive practices to entice consumers to bet on various subjects.

The city council's interest in this issue is not surprising given the aggressive marketing tactics employed by prediction market platforms.

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