The Noom Business Model: A Double Edged Sword for Sustainable Weight Loss The recent surge in popularity of weight loss apps like Noom has led some to hail them as game changers in the fight against obesity.
Founded in 2008, Noom's initial success was built on its human to human coaching model, which paired psychology based methods with fitness and food tracking to help users reach their weight goals.
However, as the company continues to evolve, incorporating AI coaching and partnerships with pharmaceutical companies, it raises important questions about the true cost of "sustainable" weight loss.