The Streaming Price Spiral: What's Behind the Latest Hike? As of August 28th, Apple TV has joined Peacock and Hulu in raising its prices to $14. 99 per month, more than double its original price and up from $12.
99 just last year. This move comes on the heels of Peacock's fourth price hike in four years.
The streaming industry is experiencing a perfect storm of inflation, driven by consolidation, greed, and the assumption that consumers will absorb ever increasing costs without complaint.