Scalpers List Swatch Audemars Piguet Watches Hours After Launch The luxury watch market has long been plagued by a seedy underbelly of scalpers who drive up prices and stifle accessibility.
These middlemen buy up rare or limited edition watches at their initial release, then resell them for a significant markup on online platforms and social media.
Understanding the Scalping Phenomenon Scalpers exploit online platforms to rapidly purchase multiple units of new watches, creating artificial scarcity and driving up demand.