Swatch Stores Close for Second Day After Crowds The recent closure of Swatch stores due to overcrowding and safety concerns raises questions about the marketing strategies employed by luxury brands.
While the watch market may seem far removed from fitness and exercise concerns, there are valuable lessons to be learned from this high profile debacle.
Marketing Mayhem The hype surrounding Swatch's "Royal Pop" pocket watch collaboration with Audemars Piguet is reminiscent of the frenzied marketing tactics often used in the fitness industry.