The Ted Lasso Effect: A Silver Bullet for Kansas City's Tourism? The city of Kansas City has recently been thrust into the spotlight thanks to Apple TV's Ted Lasso .
While it's undeniable that the show has brought in a wave of free advertising for local businesses, Mayor Quinton Lucas' admission that he hadn't watched the series until its premiere raises questions about how much attention was actually paid to the city's efforts.
Kansas City, Missouri, has managed to capitalize on Ted Lasso 's popularity through its film tax incentive program.