The Greenwashing Effect: What Tim Cook's Legacy Reveals About Corporate Climate Ambition Tim Cook's tenure at Apple has been marked by surprisingly strong environmental commitments.
While other industry leaders have been accused of greenwashing, Cook's efforts suggest that even unlikely corporate actors can be coerced into embracing sustainability.
Apple has made strides in reducing its carbon footprint, but a closer examination reveals a complex landscape where environmental commitments are driven as much by self interest as altruism.