Record Viewership: What's Behind Soccer's Sudden Surge in the US? The recent World Cup match between the US men's soccer team and Belgium drew a staggering 30 million viewers on Fox, setting a new ratings record.
This figure eclipses the previous all time high of 26. 4 million set just days ago in the US's previous match against Bosnia and Herzegovina.
The sheer numbers are impressive, especially considering that this figure may increase when final ratings come out later in the week, incorporating additional data from Nielsen's big data component and more complete out of home figures.