The Future of Artist Consumer Relationships Takes Shape on SoundCloud SoundCloud's recent beta launch allowing artists to sell music directly from their profiles has sent ripples through the music industry.
This feature appears as a straightforward attempt by SoundCloud to disrupt the traditional model of third party sales platforms like Bandcamp and Beatport.
However, upon closer inspection, this move reveals deeper implications about the relationships between artists, consumers, and the very notion of value in music.